My pledge to you


Listing your home (likely one of your largest assets) is something I take very seriously. Although we will sign a listing agreement outlining many of the listing terms, I want you to feel confident in your decision for me to represent you and your property. The following Pledge of Service outlines what you can expect from me as your representative.

MARKETING

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HOME PREPARATION

I will assist you in making a plan to prepare your home for sale and will help coordinate

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STAGING

When warranted, I will bring in my staging consultant to assess each room in your home and make recommendations in order to allow your home to appeal to the widest range of buyers.

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PHOTOGRAPHY

My professional photographer will take dozens of photos of your property and the top 40 will be included on the MLS listing. When warranted, I will also utilize drone photography.

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FLOORPLAN

Potential buyers want to see how they can live in your home and how their furniture might fit in. My team will create a floorplan for buyers.

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VIRTUAL TOUR

My photographer will take your home photos and create a virtual tour that weaves your whole home together and creates a virtual tour for buyers to experience your home.

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SIGNAGE

I will place a yard sign with open house riders in your yard and directional signs will be installed on local corners as warranted.

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FLYERS

Flyers will be available at the yard sign for passing-by buyers to take with them.

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HOME BOOK

I will supply a binder of home information which will include school, neighborhood, amenities, boundary, and tax information.

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SPECIAL FEATURE CARDS

These will be placed throughout the home to highlight your home’s special features, especially those not obvious to potential buyers.

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JUST LISTED CARDS

These will be created and distributed to at least 100 neighbors or move-up buyers.

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ONLINE MARKETING

Your property will be listed on dozens of home search websites including NWMLS, Zillow, Redfin, REALTOR.com, and more.

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OPEN HOUSE

I will hold an open house the weekend that your home comes on the market. If your home is on the market the week following the open house, I will make an open house plan for your property if warranted.

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BROKERS OPEN

I will hold a special open house for brokers the week your home comes on the market if warranted.

COMMUNICATION

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FEEDBACK

I will follow up with each broker who shows your property to get feedback.

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WEEKLY UPDATE

I will provide you with a weekly report which includes: Showings, Sign Calls, Feedback, Past Advertising, Website Traffic, Favorites, Interested Parties, and the marketing plan for the upcoming week.

CLOSING COORDINATION

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MULTIPLE OFFERS

If your home receives multiple offers, I will create a spreadsheet so it is easy to compare the high points of the different offers. I will color-code this document so you can see the variables that are positive and things I am concerned about.

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NEGOTIATION

There are several times negotiation may be needed in the contract to closing process—from negotiating the initial offer, inspection repairs, and dealing with possible low appraisals. I will negotiate on your behalf and work with you on creative solutions that keep the transaction moving forward.

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INSPECTION COORDINATION

Whether you decide to allow pre-inspections or will allow inspections after the offer, I will coordinate with the selling agent and make sure these happen at an agreeable time.

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APPRAISAL COORDINATION

I will supply the appraiser with information about your home and recent sales in the neighborhood that support the contract price.

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SELLING AGENT COLLABORATION

It is in your best interest for the property to close and therefore, I will work collaboratively with the agent representing the buyers to solve any problems that arise.

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TITLE REPORT REVIEW

We will open title before listing which will identify any challenges with ownership and any liens that need to be cleared up. I will work with you to make sure title is clear.

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ESCROW COORDINATION

I will coordinate all deadlines and signing times with escrow and keep you informed.

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LENDER COORDINATION

In the event the buyer for your property is getting a mortgage, I will make sure the buyer is pre-approved and is a strong loan candidate by communicating with the lender. I will also make sure the buyer is following through on their obligations by getting the lender everything they need to keep the loan approval process moving forward.